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Experiments (Beta) is available on the Grow plan.

Have you ever wondered how a lower-priced product will perform against a higher-priced one? Or how about whether a one-week free trial converts better than a three-day free trial? Experiments allow you to answer questions like these by A/B testing two offerings in your app and computing the LTV of each one based on the revenue generated.

Next Steps

• If you're just getting started, make sure your app is ready to use experiments
• For instructions on how to set up an experiment, read our guide on configuring experiments
• Once the data from your experiment starts trickling in, learn how to interpret the results